Last updated: January 24, 2019
Good question! The short answer is it means a lot of different things to different people.
First, some background. A lot of folks would actually call what I do “growth hacking”. But I’m not a big fan of the term because a lot of people assume you come in to their organisation and immediately their numbers shoot up and to the right, hockey stick style!
For me, growth hacking is a iterative experimentation process involving the following:
Now growth marketing / hacking can incorporate a wide span of disciplines (from design to SEO to PPC to digital marketing to coding.) In my role(s), my goal has been to merge code with marketing to optimize, automate and do things traditional marketing teams cannot.
For example, some projects I’ve worked on include:
1A note on free tools as a B2B marketing channel